About

Eida

My name is actually a cheeky rearrangement of “idea,” so I guess you could say I was born to create. I’m on a journey to explore all the facets of my life — from product management and UX design to advertising, sushi preparation, and my undeniable love for Japanese cuisine (which I can’t seem to go a week without). I’ve also been drawn to the art of photography, capturing moments with the same care and precision I bring to crafting user experiences.

If you’ve known me long enough, you’ll know one thing for sure — I’m a proud late bloomer. I used to hate studying, but life has a funny way of flipping the script. Now, I believe it’s never too late to master something new. Whether it’s perfecting a sushi roll, riding a motorbike (yes, I’m learning), or growing as a product manager, I embrace growth at every stage.

My ultimate dream? To bring my own personal product ideas to life and share them with the world. Every new challenge is a chance to grow, and I’m here for all of it.